Sunday, 3 December 2017

Sophia McMahon, 'Autark'

I recently had the opportunity to pick the brain of Adelaide's own, Sophia McMahon; fashion designer/ creative director and all around girl boss of her own Australian women's clothing label, Autark.

For those of you who may not have heard of the label, go check it out

Why the name 'Autark'?

 The name Autark is a reflection of me in meaning and origin – it’s German for self-sufficiency and independence, which speaks to my ideals and the ethos I have for my business; I’m proud of its independence as I have complete control over how everything operates.

When did you realise you wanted to be a fashion designer and what is your background in fashion?
 I have been interested in fashion in one way or another since I was a little tyke, my beautiful Nana used to make the clothes I would design for my Barbie dolls. I took a bit of an unconventional path through speech pathology before I decided that I had to try something I felt passionate about and enrolled at TAFE. Study was fantastic – I learned a lot about different aspects of the industry, and decided that design was where my heart lay. I have been running Autark since graduating in 2015.

If you could give advice to your younger self when you first started out, what would it be?
 "Trust your instincts and try not to be afraid to fail".

What are your thoughts on ethical fashion as opposed to fast fashion?
 I am excited about the shifts I see in the industry. There is clearly a growing importance placed on consumer knowledge – of the origin and construction of fashion, as well as the ethos and ethics behind a brand. Increasingly I see that a disregard of the resources of the planet, and its people, just doesn’t cut it for customers. It’s so heartening to see – as 500 000 tonnes of leather and textiles end up in Australian landfill every year, it’s clearly happening not a moment too soon.

Through Autark, my goal is to produce pieces that are a little different, yet timeless, so that customers can purchase less, but better. Production runs are kept small, and only natural fibers are used to limit wastage. I am also proud to operate entirely in Adelaide to ensure that all pieces are produced ethically.

What/ who is your spirit animal?
 Every day I aspire to be as badass as the honey badger.

What is something that most people may not know about you?
 I have an unhealthy obsession with eating potatoes.

What do you enjoy doing in your spare time (if you have any)?
Mostly plotting and dreaming about fashion, design and travel.

There we have it, she is not only an incredible creative, she is also environmentally conscious, looking forward to seeing more of what the honey badger behind Autark has to offer in the next few years!

Dress | Autark - 'Drape' dress

Tuesday, 31 January 2017

Lovin' 'Loving Tan'

5 reasons why I'm lovin' Loving Tan 


 1. It's got integrity

Made in Australia, containing natural and organic ingredients!

2. It's easy to apply, how you ask?

Loving Tan Deluxe Bronzing Mousse in Ultra Dark;

This shade is perfect for olive based complexions. I personally love a deep tan but if you're a porcelain doll you may want to try the shade Medium. I used the loving tan applicator mit for a streak free finish. Gotta be fast because it dries in 60 seconds! Best part about this fast drying action is that it's buildable.

Bronze Shimmer Luminous Cream in Dark; 

I personally love this product, this has fast become one of my holy grail products.This is so easy to use and is perfect for those who are time poor or those who like to sleep in. Again, I used the loving tan applicator mit, you don't have to, I just prefer no mess. 

This is perfect for daily use when you just want a touch up/ add shimmer to your complexion before you step out of the house. It's fast drying so no stickiness!

3. It looks natural

We all want our fake tans to look natural. The tanning mousse in ultra dark and bronze shimmer in dark were perfect natural brown tones for my complexion.

 4. It smells goooood

It's so rare to find a fake tan that doesn't smell a little bit overwhelming, this fake tan just smells pleasantly sweet - like shea butter!

5. It's worth the price

Loving Tan Deluxe Bronzing Mousse in Ultra Dark;

Bronze Shimmer Luminous Cream in Dark;$32.94

I highly recommend Loving Tan and have been loving the results!

Saturday, 15 October 2016

Fame & Partners ●

Ladies I'll admit, I often feel guilty about wastage when it comes to the world of fast fashion.
As much as I would like to be a perfect do-good-human-being, a lot of the time I turn a blind eye for a great bargain.

With that in mind, you can imagine how refreshing it was to stumble across the brand, 'Fame & Partners'. 

F&P have been creating bespoke (made to order) contemporary formal wear since 2013, and because their clothing is made to order, wastage is not an issue.

Another great thing about their clothing being made to order, is the fact that you are able to customise your garment to your body type, which is almost impossible to find these days!

As I was saying earlier I definitely love myself a great bargain, F&P are in the moderate price range, but are totally worth it if you're in the mood to spoil yourself!

This label speaks to me in more ways than one, if you are seeking a formal dress, or even just something a little fancy, I highly recommend shopping with F&P.

Below I have styled their Liesl skirt in white (link below);
 Shirt | Witchery
Specs | Specsavers
Earrings | Lovisa
Bag | Portugal
Shoes | Jaggar

this skirt is not only the perfect fit, it is super comfy too with
97% cotton, 3% elastane cotton sateen (for just the right amount of stretch around the right areas)



Sunday, 12 June 2016

White shirting never hurting

The white shirt;
crispy, clean and light.
you just can't go wrong.
I've found this beauty of a deconstructed white shirt from SheInside

Link to the shirt right here

Monday, 30 May 2016

Winter Outfit Inspo

Gone are the morning's the sun shines through your window,
gently waking you up at 6 am

This has now been replaced with a gloomy 7am alarm
(snoozed 5 times in my case) with the fear of freezing off your little toe if god forbid you leave your bed

As miserable as that opening to this blog sounded, I'm not going to pretend it isn't the truth

It's truly feeling like winter here in Adelaide
but the silver lining to this situation, is winter = winter fashion, hooray!

Here are my top 10 pinterested outfit ideas that keep me excited about waking up in the morning

 1. Mom jeans!
paired back with a sneaker for a casual look or with a heel to dress them up, you just can't go wrong


 2. A cosy lightweight knit - to keep you warm basically


3. A fitted turtle neck long sleeve top - perfect for layering



4. A leather/ faux leather jacket - this is a staple winter item. 
tip: don't rush into buying one if you haven't found the right one

5. An oversized denim jacket - also perfect for layering

 6. Black ankle boots - they go with just about everything!

7. Long line trench coat - camel is a good colour to liven up a winter wardrobe

8. faux fur coat - to add a bit of 'glamma' to any outfit

9. A neckerchief - to keep your neck cosy and glamorous at the same time
10. A blazer - blaze it up
Again, this can be dressed up with a belt - very vogue
or dressed down with some jeans for effortless chic


Monday, 4 April 2016

90s Transeasonal Solutions

The beginning of Autumn in Australia personally equals outfit confusion
It's still a little hot, but starting to get a little cold

I'd be lying if I told you I didn't enjoy the odd op shop/ market find
I found this delightful LBD with this cute little tie back from my local Salvation Army - The Broadway, Glenelg 

It has taken me about a year to work out how to actually wear it
With thanks to the trusty ol' 90s chestnut; "shirt under the slip dress" -
this baby is no longer collecting dust in the depths of my wardrobe

Top | Valleygirl
Dress | Thrifted 

Saturday, 2 April 2016

Fon salon

They say a change is as good as a holiday

I have a funny relationship with my hair. 
I've dyed it nearly every colour of the rainbow, and as a result, I basically killed my hair! For the past year I had been growing my dead hair out, aiming for that flowing pocahontas length.
But recently I realised that maybe I don't want to keep growing out my drab dead hair; and so naturally, I began to flirt with the idea of a haircut.

My long time trusted hairdresser, Alex; who is the owner of Fon Salon on 107 King William Rd, Unley, assisted in my decision to become a triangle head.

If you are looking at a change - big or small, I highly recommend Alex; she's a great listener and will have you passing out during her head massages, as well as leaving the salon with lovely hair, and a smile on your dial!

Agyness Deyn.. I mean, Alex only recently opened up Fon Salon. She worked for Hair Machine for 6 years and has won tons of awards during her time as a hairdresser, she's also super young and an absolute inspiration!

Top - The Fifth Label
Culottes - The Fifth Label